Espo Studio/Field notes
The journal.
Practical writing on AI discoverability, editorial web design, and what it actually takes to build a website that stands out and gets recommended. No hype, no recycled SEO advice — just what works.
3 pieces published
02All posts
ArticleJune 2026
What "looks like nothing else" actually costs — and why it's worth it
The real cost of custom website design versus templates — and the business case for spending more to look like nobody else in your category.
GuideMay 2026
Schema, llms.txt, and answer capsules: what makes a site quotable by AI
Three things separate websites AI engines quote from websites they ignore. Here is exactly what each one is, why it works, and how to implement it.